The Opéra National de Paris’ launch of its Aria digital platform, by Mazarine Digital.
The opera is anything but classic.
In an effort to open up and reinvent itself, the Opéra National de Paris asked us to help design and develop its Aria program.
The mobile site uses artificial intelligence to make the art of opera and choreography accessible to everyone. In just a few minutes, Aria invites you to discover a work of art; it takes you backstage to see how sets are made and introduces you to the vocal sounds of the opera.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
LE MUSÉE DU LOUVRE
Mazarine Digital teams reimagined the user interface to reach an international audience.
The redesign of the Louvre’s digital platform invites the world to experience the richness of this cultural institution. Built as a mobile-first, visual, and immersive interface, the new site encourages users to plan their itinerary before their visit, but also to discover the Louvre's incredible collection of digital content beyond its walls.
The website redesign of louvre.com solidifies the renowned institution’s place as the international reference for French culture.
We also supported the Musée du Louvre for the design and development of its new media platform, Louvre+. A new space that combines a wide range of resources to discover, in an innovative way, the collections of the museum.
Shu Uemura has entrusted the development of an international guideline for its global strategy to Mazarine Asia Pacific.
The guideline focuses on the Chinese, Japanese, Korean and Hong Kong markets around the big concept #showbyshu.
Mazarine Asia Pacific also provides social and digital activation on WeChat to be in a position to cover consumers both online and offline to draw their attention to the beauty brand.