AUDEMARS PIGUET -
Collectors Lounge Art Basel
Audemars Piguet presented its innovative concepts in its Collectors Lounge at Art Basel Hong Kong, Bâle and Miami Beach by Mazarine New York.
The brand challenged artists and designers to create artwork and physical spaces that express Audemars Piguet’s cultural and geographical origins.
Each piece offers a fresh interpretation of the Swiss Jura mountains and reflects on the brand’s history, its commitment to creativity, innovation and independence. Artist and designer Fernando Mastrangelo envisioned the lounge as a way to reintroduce visitors to the Vallée de Joux.
VACHERON CONSTANTIN
Mazarine Events Paris organises the international launch of the new Vacheron Constantin “Overseas” collection.
First in New York, then Tokyo, the agency created two exceptional events inspired by the same spirit of travel and discovery that drives the world’s oldest luxury manufacture of prestige watches.
In New York, Mazarine welcomed 300 guests to the High Line, in the heart of the Meatpacking District, hired exclusively for the occasion. To coincide with the event, the agency inaugurated the travelling “Overseas Tour” exhibition, a collaboration between Vacheron Constantin, and the great American photographer Steve McCurry from the Magnum Agency.
Then more than 200 VIP and media personalities from Japan, Asia-Pacific and Europe were invited to the Terrada Souko, on the island of Tennozu in the Bay of Tokyo.
Mazarine teamed up with internationally renowned Michelin-starred chef Yamada and the Japanese band Metafive to offer guests an exceptional culinary and musical experience.
Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially.
YOU ARE MY PETROL
Acacias Art Center by Mazarine is pleased to welcome You are My Petrol, My Drive, My Dream, My Exhaust an exhibition by Laure Prouvost. FIAC 2018.
You are My Petrol, My Drive, My Dream, My Exhaust was born from a collaboration between curator Martha Kirszenbaum and the artist Laure Prouvost, selected to represent France at the 2019 Venice Biennale.
Laure Prouvost's immersive films, installations, drawings and wallpapers, combining the representation of desire, onirism and a fantasized description of nature, jeopardize our relationship to language and understanding through the intrication of complex narratives and surrealist moments that feed her unusual approach to the conventions of cinema and image.
The artist gives particular importance to language and its representation, and brilliantly masters this way of playing with words. It strives to make visible the unimportant objects, those that the consumer system that governs our daily lives has left behind: residues, rubbish, broken or dysfunctional objects, unloved.
You Are My Petrol, My Drive, My Dream, My Exhaust reveals the two sides of the same coin, through a diptych of videos that were presented through a resin-based installation, objects such as relics, a motorcycle, an LED or a vodka bar evoking the two environments, one rural and French, the other urban and American.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.
BALMAIN FW23 WOMEN
Women's Fall-Winter 2023 fashion show in Paris, by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.