AXA IM Alts - The Big Playground

Events & Brand Exhibitions

The Big Playground, the opening party of Le 74 Champs-Elysées’s new flagship designed by AXA IM Alts and Mazarine Events.

At its launch event, AXA IM Alts invited clients to discover a new, innovative, modular and contemporary commercial playground, sprawling across the 2500m² space. Aptly named, The Big Playground featured a fun and lively mix of basketball courts and skateboard ramps. The event drew major players from the luxury and retail sector, press and influencers to this new and exclusive location.

The event featured exclusive performances by L’Impératrice and Lewis OfMan, the trio formed by Breakbot, Irfane and Busy P and an Ehla & Urumi DJ set.

With 25 talents, Mazarine Events creates and produces tailor-made brand experiences.

Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially. 

Azzedine Alaia - Tati

Fashion

Events & Brand Exhibitions

Exhibition "Another way to look at fashion" in Paris by La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.

AZZEDINE ALAIA 

Fashion

Events & Brand Exhibitions

Exhibition "Alaïa and Balenciaga, sculptures of the shape" in Paris, 2020.

MARANTZ

Campaigns and content

Lifestyle

Marantz introduces its launch campaign for its CINEMA product line entitled "Sound For What You See", designed and produced by Mazarine New York.

The campaign combines luxury craftsmanship with state-of-the-art audio to reveal a redefined cinematic sound.

 

For the launch of the new CINEMA product line, Oscar-winning composer Max Richter has taken on the role of global brand ambassador.

 

 

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.