New eco-friendly design and packaging by Mazarine Pascalie Design.
We took a proactive approach to addressing Biotherm’s ecological commitments and responsibilities. We redesigned the brand’s visual identity, breathing new life into the skincare collection while still maintaining a modern and branded aesthetic. Despite the thinner glass, the design creates a ripple effect on the bottle.
More contemporary and environmentally friendly designs.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.
Creation of the brand’s visual identity and bottle design by Mazarine Pascalie Design.
A modern, handmade logo with an artisanal spirit. Raw materials, the box and its perfumer's laboratory-style label, to be personalised. A simple bottle, heavy in glass weight, with a matt metal cap, to translate the industrial spirit of the brand.
We have translated the laboratory, alternative and daring dimension into the world of luxury perfume.
Mazarine Asia Pacific launched the year-end campaign for Boucheron, handling content creation and social communication.
In 2019, Mazarine created a series of visuals for Boucheron to capture the mood of the year-end celebration with celebrity Zhou Dongyu and his iconic Four product with a touch of playfulness, confidence and effortless style.
The production package includes a key visual, a video and four behind-the-scenes photos, which are fully used on digital channels in mainland China.