CARTIER - SAVOIR-FAIRE HORLOGERIE
Mazarine Image designed and produced the Savoir-Faire Horlogerie series.
Through its know-how, Cartier transposes the excellence of its jewelry professions to the world of watchmaking.
This time, Cartier called on the teams of Mazarine Image to showcase its watchmaking know-how in its “Savoir-Faire” series. We designed and produced a series of dedicated content.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
CARTIER - BEAUTÉS DU MONDE
Mazarine Image designed the digital campaign for Cartier's new "Beautés du Monde" collection.
In this campaign ౼ composed of still life and worn visuals, featuring actress Golshifteh Farahani ౼ Cartier found inspiration in its surrounding environment and set out to sublimate nature itself.
Cartier unveiled its new collection, rooted in its vision and translated into drawings, lines, or geometric and abstract shapes. A sublime interplay between stones, natural elements and cultures inspires this new collection.
As part of the launch, we worked with Maison Cartier from the creative conception to the production of all content, a digital film, as well as a press kit and invitation.
Shu Uemura has entrusted the development of an international guideline for its global strategy to Mazarine Asia Pacific.
The guideline focuses on the Chinese, Japanese, Korean and Hong Kong markets around the big concept #showbyshu.
Mazarine Asia Pacific also provides social and digital activation on WeChat to be in a position to cover consumers both online and offline to draw their attention to the beauty brand.