CARTIER - SIXIEME SENS

Campaigns and content

Watch & jewelry

Digital campaign for the launch of the "Sixième Sens" fine jewelry collection by Mazarine Image.

"Sixième sens", awakening the senses in every dimension.

Cartier has always maintained an open dialogue when it comes to different cultures around the world. After the "The Arts of Islam" exhibition, presenting sensational pieces of jewelry, Cartier remains steadfast in bearing witness to the beauty of the world. We collaborated with the House to design and produce a campaign embodied by Golshifteh Farahani, featuring the fascinating depths of millennial stones. We also produced the press kit and invitation.

At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.

Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.

GRAFF

Campaigns and content

Watch & jewelry

Graff reveals a print and digital campaign for its new collection "Wild Flower" signed Mazarine New York.

The "Wild Flower" collection, composed of a range of delicate floral jewels, draws inspiration from an English garden and invites women of the world to wear diamonds in their own way. This campaign boldly sets out to create a contemporary vision of femininity.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.

CARTIER - CHINESE VALENTINE'S DAY

Campaigns and content

Watch & jewelry

Cartier reveals its new campaign for Chinese Valentine's Day 2021 designed and produced by Mazarine Asia Pacific.

The visuals were produced as part of the Chinese Valentine's Day concept in an elegant and upscale tone.

The campaign is embodied by brand ambassadors such as entrepreneur Laurinda He, actress Zhang Xiaofei and actors Shawn Dou & Li Xian, who showcase the romantic sentiment of Valentine's Day through iconic Cartier gift sets.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.