CHANEL FACTORY 5
To celebrate the 100th anniversary of the iconic N°5, Mazarine Digital co-create with Chanel the iconic experience Chanel Factory 5.
To celebrate its emblematic fragrance Chanel No. 5, Chanel created an ephemeral collection that derives from the famous fragrance. Seventeen limited edition products were inspired by everyday objects, to remind us that wearing No. 5 transforms the ordinary. For the occasion, we created a unique and immersive digital experience. An e-commerce platform based on WebGL real time 3D technology that allows the visitor to take control of the camera and discover the 17 limited edition products, either via the 5 zones of the factory or via the product pages. Hence, all products had the possibility to be discovered in augmented reality.
This project won the Grand Prix Stratégies du Luxe in December 2021.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
PRADA BEAUTY
Conception of a 360° communications campaign by Mazarine Digital.
The 360° campaign "Enlighten your Holidays" was conceived and designed to immerse the Prada Beauty community in this Christmas spirit across all touch points (on & offline).
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
BOUCHERON
Mazarine Asia Pacific launched the year-end campaign for Boucheron, handling content creation and social communication.
In 2019, Mazarine created a series of visuals for Boucheron to capture the mood of the year-end celebration with celebrity Zhou Dongyu and his iconic Four product with a touch of playfulness, confidence and effortless style.
The production package includes a key visual, a video and four behind-the-scenes photos, which are fully used on digital channels in mainland China.
