Mazarine Image worked with City Mall to design the Park Avenue Nice marketing strategy.
Located in the heart of Nice's historic Golden Square district, Park Avenue Nice includes 12 luxury boutiques and a restaurant.
We worked closely with City Mall to design a brand platform that would attract future Park Avenue investors. We set out on a mission to create a brand signature, storytelling concept and a visual identity in line with the Park Avenue Nice universe. With these elements in hand, we designed a marketing brochure.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
'Drop Shadow' book exhibition - October 2014.
Mark Handforth, worthy heir of the Pop Art movement, is known for his sculptures diverting everyday objects and urban furniture.
Benches, lamp posts, signposts, vespas are thus re-presented, extracted from their original context and reinjected in a playful way in exhibition spaces or in the public space. Light is omnipresent in his work. Fluorescent light, candlelight, city light...
Publisher : Éditions Studio des Acacias by Mazarine
Contributions : foreword by Veronica Gonzales Pena, Mark Handforth's interview by Timothée Chaillou, Paul-Emmanuel Reiffers's interview by Thibaut Wychowanok
Informations : a 2014 publication, paperbacks, 51 pages, in French & English. Dimensions : 23,3 x 1,3 x 30,5cm
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.
Mazarine Asia Pacific launched the year-end campaign for Boucheron, handling content creation and social communication.
In 2019, Mazarine created a series of visuals for Boucheron to capture the mood of the year-end celebration with celebrity Zhou Dongyu and his iconic Four product with a touch of playfulness, confidence and effortless style.
The production package includes a key visual, a video and four behind-the-scenes photos, which are fully used on digital channels in mainland China.