GIGI - Paris Society
Founded in the south of France, based in Paris, Gigi’s brand strategy combines a unique narrative with exceptional performance signed by Mazarine Digital.
The original Gigi beach house sits under a pine forest in Ramatuelle, where the aesthetic is a mix of memories and heritage. With this image seared in our minds, we set out to launch Gigi in Paris. Together, we defined the brand platform and pillars, and also designed and implemented its CRM, SMA and SEA strategy.
Gigi is for those who love life "Alla Grande," those who appreciate simple and sensory pleasures, those who gather to celebrate the pure joy of being together.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Mazarine Digital’s team designed and developed the brand’s e-commerce platform and handles its online operations and performance.
We designed and developed Gas Bijoux’s e-commerce platform on Magento 2, giving the brand a new interface with simplified navigation and a fluid shopping experience. The platform encourages customers to discover the entire range of products from the haute-fantaisie design house, which was founded in Saint-Tropez in 1969. Our role also includes designing sponsored social media campaigns and direct marketing campaigns (via email and text message) as well as managing adwords.
BALMAIN FW23 WOMEN
Women's Fall-Winter 2023 fashion show in Paris by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.