GUERLAIN
Design and production of the Guerlain beauty magazine by Mazarine Image.
We worked with the House to produce its beauty magazine, published as part of its CRM communication in France and internationally during peak seasons.
Design and production of the Guerlain beauty magazine.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
DIOR - CRM PROGRAM
The Mazarine Image and Mazarine Digital teams collaborate in the design and implementation of the CRM ecosystem and loyalty program.
We support Dior Parfum & Beauté in the construction of its CRM strategy, from the design and publishing of its journal to the writing and creation of newsletters. An omnichannel program without a physical loyalty card.
BOUCHERON
Mazarine Asia Pacific launched the year-end campaign for Boucheron, handling content creation and social communication.
In 2019, Mazarine created a series of visuals for Boucheron to capture the mood of the year-end celebration with celebrity Zhou Dongyu and his iconic Four product with a touch of playfulness, confidence and effortless style.
The production package includes a key visual, a video and four behind-the-scenes photos, which are fully used on digital channels in mainland China.
