JEAN-PAUL GAULTIER
A 360° campaign revives the eccentric spirit of Jean Paul Gaultier signed by Mazarine Stories.
For the very first time, Jean-Paul Gaultier invited us to take an exclusive peek behind-the-scenes of his factory and reveals the secrets of his legendary perfumes: Classique and Le Mâle. An iconic campaign with Miles Aldrige behind the camera.
When the worlds of couture and perfume manufacturing collide.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
OFF-WHITE BEAUTY
Off-White’s first foray into cosmetics, “Paperwork,” invites you to let your imagination run free by Mazarine Stories.
We took a creative and singular approach, inline with Off White's artistic direction, to designing the brand's e-retail and retail content. The project scope included creating and producing make-up looks, still lifes and textures, used on the e-commerce site and in boutique windows.
The raw and authentic aesthetics of this new collection echo the brand’s vision
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
NUMÉRO HOMME 45
Numéro Man 45 of Spring-Summer 2023
In this 45th edition of Numéro Homme, Thomas Pesquet, the famous French astronaut who spent more than 400 days in space; the spectacular success of contemporary artist Amoako Boafo, photographed in his hometown of Accra; the charismatic actor François Civil, currently starring in the blockbuster The Three Musketeers: D'Artagnan.
Also featured: a meeting with photographer and filmmaker Yann Arthus-Bertrand, committed to the protection of the environment; the township of Khayelitsha through the lens of Alessandro Iovino; the rising star of French cinema Shaïn Boumedine; and the fashion series of Kenny Germé, Jackie Nickerson, Tina Tyrell, Pieter Hugo, Sofia and Mauro and Serge Leblon
