LANSON

Packaging & product design

Visual Identity

Wines & spirits

The Royal Court of England’s official supplier gets a new identity and a packaging makeover by Mazarine Pascalie Design.

With these pillars in mind, we redesigned the visual identity and packaging of all the brand’s champagne bottles. The logo, the cap, the label and the cases have been redesigned to reflect Lanson’s rich heritage.

The Lanson Cross has been a beacon for the House since 1798 and a symbol of openness, benevolence and hospitality.

A brand is founded on objects and symbols that endure.

A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.

TROIS RIVIÈRES

Packaging & product design

Wines & spirits

Design of the graphic universe and creation of volumes and packaging for the entire collection by Mazarine Pascalie Design.

NUMÉRO HOMME 45

Fashion

Numéro

Numéro Man 45 of Spring-Summer 2023

In this 45th edition of Numéro Homme, Thomas Pesquet, the famous French astronaut who spent more than 400 days in space; the spectacular success of contemporary artist Amoako Boafo, photographed in his hometown of Accra; the charismatic actor François Civil, currently starring in the blockbuster The Three Musketeers: D'Artagnan.

Also featured: a meeting with photographer and filmmaker Yann Arthus-Bertrand, committed to the protection of the environment; the township of Khayelitsha through the lens of Alessandro Iovino; the rising star of French cinema Shaïn Boumedine; and the fashion series of Kenny Germé, Jackie Nickerson, Tina Tyrell, Pieter Hugo, Sofia and Mauro and Serge Leblon

Numéro has been a leading media in the world of fashion, contemporary art and culture. 

Numéro magazine creates a unique editorial and visual language blending fashion, beauty, art, and design. Numéro offers three editions: Numéro, Numéro Homme, Numéro Art.