Le Labo

Packaging & product design

Fragrance & beauty

Creation of the brand’s visual identity and bottle design by Mazarine Pascalie Design.

A modern, handmade logo with an artisanal spirit. Raw materials, the box and its perfumer's laboratory-style label, to be personalised. A simple bottle, heavy in glass weight, with a matt metal cap, to translate the industrial spirit of the brand.

We have translated the laboratory, alternative and daring dimension into the world of luxury perfume.

A brand is founded on objects and symbols that endure.

A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.

Christian Louboutin

Packaging & product design

Fragrance & beauty

Mazarine Pascalie Design imagined an exceptional object to express the audacity of a cult brand.

Nail polish may have inspired Christian Louboutin's iconic red sole, but we drew inspiration from his high heel silhouette to create the shape of the brand’s nail polish bottle.

"I grabbed some nail polish, I painted the sole, it became red. This revelatory moment gave birth to the Louboutin legend." Christian Louboutin.

CARTIER - CHINESE VALENTINE'S DAY

Campaigns and content

Watch & jewelry

Cartier reveals its new campaign for Chinese Valentine's Day 2021 designed and produced by Mazarine Asia Pacific.

The visuals were produced as part of the Chinese Valentine's Day concept in an elegant and upscale tone.

The campaign is embodied by brand ambassadors such as entrepreneur Laurinda He, actress Zhang Xiaofei and actors Shawn Dou & Li Xian, who showcase the romantic sentiment of Valentine's Day through iconic Cartier gift sets.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.