LE MUSÉE DU LOUVRE
Mazarine Digital teams reimagined the user interface to reach an international audience.
The redesign of the Louvre’s digital platform invites the world to experience the richness of this cultural institution. Built as a mobile-first, visual, and immersive interface, the new site encourages users to plan their itinerary before their visit, but also to discover the Louvre's incredible collection of digital content beyond its walls.
The website redesign of louvre.com solidifies the renowned institution’s place as the international reference for French culture.
We also supported the Musée du Louvre for the design and development of its new media platform, Louvre+. A new space that combines a wide range of resources to discover, in an innovative way, the collections of the museum.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Aria
The Opéra National de Paris’ launch of its Aria digital platform, by Mazarine Digital.
The opera is anything but classic.
In an effort to open up and reinvent itself, the Opéra National de Paris asked us to help design and develop its Aria program.
The mobile site uses artificial intelligence to make the art of opera and choreography accessible to everyone. In just a few minutes, Aria invites you to discover a work of art; it takes you backstage to see how sets are made and introduces you to the vocal sounds of the opera.
BLU MARBLE
The artist Sebastian Errazuriz presents his latest artwork "blu Marble" as part of a new campaign by the e-cigarette company blu. A production signed Mazarine New York.
2019 celebrates the 50th anniversary of the first person to walk on the moon. Three years later, Apollo 17 flew its final lunar mission where the team took the famous "Blue Marble" photo that shows the first image of the Earth from space.
Sebastian Errazuriz honors this iconic photograph by bringing it to life with a monumental outdoor sculpture that broadcasts a live video of the Earth via a NASA satellite: "blu Marble." Mazarine New York has demonstrated a 360° level of expertise in making this art project visible both on the Lower East Side and on the facade of the New Museum.
For the inauguration, Mazarine held a private launch at Galerie Richard Taittinger featuring the artist and an exhibition documenting the project.
A renowned guest exclusive to this date: Mike Massimino, former NASA astronaut. Known for being the first person to tweet from space, he will share his unique perspective on "blu Marble".