L’OPÉRA CHEZ SOI
Launch of Opéra National de Paris’ streaming platform by Mazarine Digital.
We worked with Opéra National de Paris to create a new video-on-demand platform that offers never-before-seen recordings of the greatest classical and contemporary works, accompanied by an amazing selection of documentaries, all available for free. Our teams developed the “L'Opéra chez soi" platform, opening access to the entire live performance. A veritable catalog of the Opera's productions, the streaming platform makes it possible to connect with the audience both online and at the Opera.
Making the Opéra National de Paris a leader in opera and ballet streaming.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Aria
The Opéra National de Paris’ launch of its Aria digital platform, by Mazarine Digital.
The opera is anything but classic.
In an effort to open up and reinvent itself, the Opéra National de Paris asked us to help design and develop its Aria program.
The mobile site uses artificial intelligence to make the art of opera and choreography accessible to everyone. In just a few minutes, Aria invites you to discover a work of art; it takes you backstage to see how sets are made and introduces you to the vocal sounds of the opera.
BOUCHERON
Mazarine Asia Pacific launched the year-end campaign for Boucheron, handling content creation and social communication.
In 2019, Mazarine created a series of visuals for Boucheron to capture the mood of the year-end celebration with celebrity Zhou Dongyu and his iconic Four product with a touch of playfulness, confidence and effortless style.
The production package includes a key visual, a video and four behind-the-scenes photos, which are fully used on digital channels in mainland China.
