LOUIS VUITTON "Volez, Voguez, Voyagez"
La Mode en Images opened Louis Vuitton's iconic exhibition, “Volez, Voguez, Voyagez”, at the Shanghai Exhibition Center.
On the tails of Paris, Tokyo, Seoul and New York, Louis Vuitton brings "Volez, Voguez, Voyagez" to Shanghai.
This remarkable retrospective on the history of the fashion house invites visitors on a journey into the heart of the brand. Here, they discover intergenerational works of art, spread across fifteen rooms and a section dedicated to the know-how of the House's craftsmen. As visitors explore each themed area of the exhibition space, they discover exceptionally rare objects, including the Marie Antoinette’s trunk.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.
OFF-WHITE - IMAGINARY TV
Off White launches Imaginary TV, an experiential and inclusive interface to explore the Spring-Summer 2021 collection, by Mazarine Digital.
During the global pandemic, we worked with Off-White™ to present its new SS21 collection designed with Creative Intelligence. The digital platform allows the public to immerse themselves in a 90' design experience orchestrated around the online fashion show, exclusive artistic performances and content from artistic director Virgil Abloh. The platform is powered by the Smart Player™, a Mazarine technology for streaming live or replayed content.
"The idea of "Imaginary TV" stems from a poetic vision for and of the evermore virtual world – I want to connect and generate a global network and bring together creativity while catalyzing a range of emotions. We’re living in a world and at a time that is already largely digitally native." Virgil Abloh
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
HUGO BOSS - REFLECTIVE
Mazarine Stories supports Hugo Boss for their new digital campaign "Reflect My Time".
"Reflect My Time," an ode to pop culture for the new generation.
For the launch of its new eau de toilette "Reflective", we assisted Hugo Boss in the conception and production of its digital campaign.
Synonymous with sportiness and authenticity, the brand invited us to build a universe in which three artists and contemporary figures redefine the rules of the game.
Through their content, the rapper Kelvyn Colt, the dancer Guillaume Diop and the freerunner Toby Segar encourage the community to be themselves to reveal the beauty and power of their personality. Hugo Reflective with its mirror bottle becomes the reflection of a generation.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
BLU MARBLE
The artist Sebastian Errazuriz presents his latest artwork "blu Marble" as part of a new campaign by the e-cigarette company blu. A production signed Mazarine New York.
2019 celebrates the 50th anniversary of the first person to walk on the moon. Three years later, Apollo 17 flew its final lunar mission where the team took the famous "Blue Marble" photo that shows the first image of the Earth from space.
Sebastian Errazuriz honors this iconic photograph by bringing it to life with a monumental outdoor sculpture that broadcasts a live video of the Earth via a NASA satellite: "blu Marble." Mazarine New York has demonstrated a 360° level of expertise in making this art project visible both on the Lower East Side and on the facade of the New Museum.
For the inauguration, Mazarine held a private launch at Galerie Richard Taittinger featuring the artist and an exhibition documenting the project.
A renowned guest exclusive to this date: Mike Massimino, former NASA astronaut. Known for being the first person to tweet from space, he will share his unique perspective on "blu Marble".