The Peninsula Paris

Events & Brand Exhibitions

Lifestyle

Mazarine Events a orchestré et produit la soirée d'inauguration du Peninsula à Paris

We invited guests to join us on a unique journey through the ages to discover this historical place. Guests were wowed by aerial acrobatics, fine dining and exceptional musical performances.

Gershwin tunes interpreted by the famous Colonne Orchestra, electro hits by Something À la Mode and R'n'B standards revisited by the divine Inna Modja set the mood.

With 25 talents, Mazarine Events creates and produces tailor-made brand experiences.

Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially. 

RITZ PARIS

Events & Brand Exhibitions

Lifestyle

An event celebrating the reopening of the Ritz Paris and the restoration of the Vendôme Column by Mazarine Events.

The famous Vendôme Column, first erected in 1810 as a tribute to Napoleon I, was briefly demolished during a period of political turmoil. Since its reinstatement in 1872, it had not been restored in any way ౼ until now. To celebrate this momentous occasion, we created a video mapping, which was projected on the Column, highlighting the history of this Parisian landmark. The evening featured a music and light show that Ritz guests.

LOUIS VUITTON "Volez, Voguez, Voyagez"

Fashion

Cultural Collaborations

Events & Brand Exhibitions

La Mode en Images opened Louis Vuitton's iconic exhibition, “Volez, Voguez, Voyagez”, at the Shanghai Exhibition Center.

On the tails of Paris, Tokyo, Seoul and New York, Louis Vuitton brings "Volez, Voguez, Voyagez" to Shanghai. 

This remarkable retrospective on the history of the fashion house invites visitors on a journey into the heart of the brand. Here, they discover intergenerational works of art, spread across fifteen rooms and a section dedicated to the know-how of the House's craftsmen. As visitors explore each themed area of the exhibition space, they discover exceptionally rare objects, including the Marie Antoinette’s trunk.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.

BOUCHERON

Creative Intelligence

Watch & jewelry

Boucheron entrusted the creation of a livestream to Mazarine Asia Pacific as part of the campaign for the opening of the brand's Tmall store.

The livestream delivers a rich storytelling of the Maison, brand heritage, and the iconic Vendome 26 landmark. It also tells the story of Boucheron’s signature collections and creative inspirations behind.

Two livestream room settings brought diversity to the livestreaming, celebrity guests presented the product with casual talks and showcase, and Key Opinion Leaders showcased the product styling and how-to-wear in a fitting room background.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.