Pernod Ricard - Speyside Spirit
A phygital experience for the opening of the first connected store of the Pernod-Ricard group by Mazarine Asia Pacific.
"Speyside Spirit" is an innovative retail concept launched for the first time in 2019
in Xiamen, China.
This innovative concept fuels the customer experience online to offline. A new way to discover the whiskey world from the Speyside region through an immersive digital tasting room, the store is operated with the WeChat application, accessible to clients by Face ID or QR code recognition for instore experience and personalizations.
International press launch to reveal the new revolutionary bottle, Grand Cordon Stellar, in Reims.
We invited 40 journalists to participate in a unique and memorable 48-hour experience. We kicked-off the event with an immersive video experience, launching our guests into space, where we unveiled the new bottle, created by designer Octave de Gaulle. Our guests then took part in an exceptional tasting experience on a chartered parabolic flight with House ambassador and Chief Entertainment Officer, Usain Bolt. They were treated to a delicious lunch, prepared by Chef Atsushi Tanaka, under a geodesic dome looking out at the open sky.
This project won “Gold” at the Grand Prix Stratégies du Luxe in 2018 for Mumm Grand Cordon Stellar.
The event generated more than 1,000 press clippings worldwide and reached an audience
of nearly 920 million people.
Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially.
Mazarine Events a orchestré et produit la soirée d'inauguration du Peninsula à Paris
We invited guests to join us on a unique journey through the ages to discover this historical place. Guests were wowed by aerial acrobatics, fine dining and exceptional musical performances.
Gershwin tunes interpreted by the famous Colonne Orchestra, electro hits by Something À la Mode and R'n'B standards revisited by the divine Inna Modja set the mood.
COPERNI FW23 WOMEN
Women's Fall-Winter 2023 fashion show in Paris by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.