Rouje

Fashion

Paid amplification & CRM

Following the launch and development of its e-commerce platform, Mazarine Digital set out to help Rouje become one of the first digital native brands.

In 2016, Jeanne Damas created Rouje, a clothing and accessories line inspired by her ideal wardrobe.

With the aim of building a resolutely digital brand, we created an e-commerce platform inline with the brand’s launch strategy. Together, we continue to develop and implement the CRM, SMA and SEA strategy in order to boost brand visibility in France and around the world.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

ARCHE

Fashion

E-commerces & platforms

Paid amplification & CRM

Design and technical development of the e-commerce platform by Mazarine Digital.

CARTIER - CHINESE VALENTINE'S DAY

Campaigns and content

Watch & jewelry

Cartier reveals its new campaign for Chinese Valentine's Day 2021 designed and produced by Mazarine Asia Pacific.

The visuals were produced as part of the Chinese Valentine's Day concept in an elegant and upscale tone.

The campaign is embodied by brand ambassadors such as entrepreneur Laurinda He, actress Zhang Xiaofei and actors Shawn Dou & Li Xian, who showcase the romantic sentiment of Valentine's Day through iconic Cartier gift sets.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.