SHU UEMURA
Mazarine Pascalie Design created the makeup collection’s monogram and designed the product collection.
Alongside Shu Uemura, we designed make-up products with pureness, very geometric shapes, playing on intense matte or glossy blacks. We also created the monogram 秀 "shu" to become the brand's emblem.
Expressing the Shu Uemura spirit: the luxury of purity, modern and artistic. Inspired by the traditional Japanese seal 印鑑, which represents the founder's first name in kanji, meaning "excellence".
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.
Le Couvent des Minimes
A new identity for the Couvent des Minimes by Mazarine Pascalie Design.
We supported the Couvent des Minimes to establish its new luxury positioning with a more contemporary design. The new logo honors the brand's heritage, with the inscription 1614, the date on which the construction of the Couvent des Minimes was completed. Botanica Nobilis evokes the natural and officinal origins of most of the brand’s ingredients. The identity is poetically applied to all product ranges.
A poetic stroll, rich in tradition.
SHU UEMURA
Shu Uemura has entrusted the development of an international guideline for its global strategy to Mazarine Asia Pacific.
The guideline focuses on the Chinese, Japanese, Korean and Hong Kong markets around the big concept #showbyshu.
Mazarine Asia Pacific also provides social and digital activation on WeChat to be in a position to cover consumers both online and offline to draw their attention to the beauty brand.
