The American luxury brand reinvents itself and launches a signature campaign with Mazarine Stories.
The launch of a capsule collection designed by creative director Zoe Turner and the redesign of the logo were the first steps in the brand's new chapter.
The campaign by photographers Bibi Cornejo Borthwick and Julia Champeau is based on a hero movie, fashion catalogs, lifestyle and still life content that redefine the modern St. John woman.
With 3 offices involved - Paris, New York and Shanghai - Mazarine has created a worldwide ecosystem to reach the global audience of a luxury brand while enabling the California-based fashion house to establish a new era.
The exclusive collection was also presented in China, via a mini Wechat program that we developed specifically for the first Chinese store. Press events were also orchestrated in New York and Beijing to complete the launch.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Ba&sh entrusts Mazarine with the conception and creation of its strategy for the launch of the #bashblossom brand's corporate social responsibility platform.
Mazarine designs and deploys the campaign for ba&sh's digital platforms to convey the brand's overarching goal of climate change and a more responsible world.
A CSR strategy to promote the brand's concrete actions for a more sustainable and ethical fashion and thus allow everyone to flourish.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
CARTIER - CHINESE VALENTINE'S DAY
Cartier reveals its new campaign for Chinese Valentine's Day 2021 designed and produced by Mazarine Asia Pacific.
The visuals were produced as part of the Chinese Valentine's Day concept in an elegant and upscale tone.
The campaign is embodied by brand ambassadors such as entrepreneur Laurinda He, actress Zhang Xiaofei and actors Shawn Dou & Li Xian, who showcase the romantic sentiment of Valentine's Day through iconic Cartier gift sets.