VACHERON CONSTANTIN -
Worldwide launch of Les Cabinotiers “La Musique du Temps” collection at Singapore’s iconic Esplanade Opera House by Mazarine Events.
Vacheron Constantin continues the tradition of presenting its unique pieces and custom-made watches while treating customers to amazing experiences. This time around, we designed and organized a series of events over three days.
Guests were pampered with concierge services and attended various activities centered around Singapore’s music and cultural scene. They also had exclusive access to the collection showroom. The experience came to a close with a gala event featuring a unique performance by virtuoso Rami Khalife, as well as an interactive light ballet.150 VIC were invited to discover the new Haute Horlogerie collection at the heart of the opera while a starry dinner was set to music. The launch garnered significant media coverage, with 50 international media outlets featuring these extraordinary pieces.
Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially.
The iconic red of the House took over the Palais d'Iéna for a dinner, a show, a concert and finally a party to celebrate Cartier Fine Jewellery, all orchestrated by La Mode En Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.
LA PROCHAINE FOIS, LE FEU
La deuxième exposition du programme de mentorat Reiffers Art Initiatives à l’occasion de Paris + par Art Basel.
Reiffers Art Initiatives, an endowment fund for young, contemporary creation and cultural diversity, presented the inaugural exhibition of its mentorship program, "La prochaine fois, le feu" at the Acacias Art Center in October and November 2022. The exhibition featured the works of French-Senegalese artist Alexandre Diop, under the mentorship of world-renowned artist Kehinde Wiley.
As a graduate of the Academy of Fine Arts in Vienna under the tutelage of Daniel Richter, Alexandre Diop anchored his artistic approach in painting and sculpture, with a particular interest in the materiality of the elements used, most often found in his surrounding environment. The artist explores the theme of African identity, which follows in the footsteps of great artists including his mentor Kehinde Wiley. Diop’s work has been showcased in exhibitions in Italy, Austria and the United States, and in several international collections as well.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.
NATURAL DIAMOND COUNCIL
The Natural Diamond Council entrusts Mazarine New York with the creation and production of its digital and social content for its digital platforms.
Launched in June 2020, the platform celebrates the values of natural diamonds and promotes innovation in the jewelry world through various articles where industry experts speak out.
As such, the campaign consists of branded film, print and social media activations that tell the story of how Graff's diamond jewelry is made. A catalog on Pinterest also showcases Graff's diamond jewelry.
Mazarine New York is still supporting Natural Diamond Council in the production of digital and social content for the Only Natural Diamonds platforms.
A digital campaign featuring French actress Camille Razat from the TV series "Emily in Paris" was created to showcase the preferred style of Parisian women when it comes to wearing diamonds.